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Ferdinand Alexander Porsche, designer or the 911 model, has died aged 76. He is pictured here leaning on a Type 901 Porsche (T8). Photograph: Porsche/EPA
The Porsche 911, with its sloping roof line, long hood and powerful rear engine, has been a sports car-lover's fantasy since its 1963 introduction. Its creator, Ferdinand Alexander Porsche, grandson of the car firm's founder, is dead at the age of 76.
Known as FA to his colleagues, Porsche headed the company's design studio in the early 1960s when it needed a replacement for its first car, the Porsche 356. He came up with something sleek, ruthlessly stripped of decoration, and with a six-cylinder engine where the 356 had a four-cylinder.
The 911, now in its seventh version, remains recognisably the same vehicle, though with much updated mechanical parts and technology.
The new car was originally designated the 901, but the number was changed because French competitor Peugeot claimed a patent on car names formed with a zero in the middle. Manny Alban, president of the 106,000-member Porsche Club of America and owner of two 1990 911s, compares the design to the Coca-Cola bottle - an outline that's instantly familiar even to people who are not car enthusiasts.
"It's a car that has evolved quite gracefully," he said, adding that although the latest version has 'Porsche Carrera S' on the rear end, "a lot of people would say you don't need that because a Porsche enthusiast would say you can look at it and know it's a 911."
"It's very German. Everything has a purpose, every button, it all makes sense, there are no gizmos. You won't look back 20 years later and say 'why did they put that on there'."
Porsche CEO Matthias Müller paid tribute to the 911 creator, saying in a statement that he "founded a culture of design in our company that distinguishes our sports cars even today."
Porsche was the son of former Porsche chairman Ferry Porsche, who died in 1998, and the grandson of Ferdinand Porsche, who started the company as a design and engineering firm in the 1930s. Born in Stuttgart in 1935, FA Porsche was initiated into the family business while still a boy, spending time in his grandfather's workshops and design facilities. He studied at the Ulm School of Design and joined the company in 1958, taking over the design studio in 1962.
Porsche left the operational part of the company with other family members in the early 1970s, and in 1972 founded a design business, Porsche Design Studio, where he created eyeglasses, watches and pens. As a designer, he stressed function over decoration. "A formally coherent product needs no decoration, it should be elevated through pure form," he once said.
He served as chairman of Porsche AG from 1990 to 1993 and helped steer the family firm through a crisis as sales plunged in the late 1980s under pressure from global competition and a strong German mark that hindered exports.
Under his chairmanship, the company brought in a new CEO, Wendelin Wiedeking, who is credited with turning the company around. Porsche was to be buried in a private ceremony in the chapel at Schüttgut, the Porsche family's estate in Zell am See, Austria.