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Orla Kiely dresscoat worn by Duchess of Cambridge sparks shopping frenzy

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Category: Fashion
Published on Wednesday, 22 February 2012 Written by Super User

The Orla Kiely dresscoat worn by the Duchess of Cambridge sold out ''within minutes'' of her public appearance today, a spokeswoman for the label said.

21 February 2012

A look from the Peter Pilotto autumn/winter 2012 show.

As soon as the duchess was spotted wearing the brown dove-patterned garment this morning, there was an ''absolute frenzy'' on the website, the spokeswoman said.

The Birdie Wool Jacquard Shirt Dress, which was on sale for £162.50 down from £325, was still being advertised by the London-based Irish designer this morning but has since sold out of every size.

The long-sleeved dresscoat, which is made of wool, has buttons at the top in the centre and a pleated skirt.

It is not the first time that the Duchess has sparked an internet shopping war.

In pictures: Kate's hits and misses

In December a £69.99 Zara's black and nude lace dress, which she wore to a charity concert sold out within minutes in every size.

Some who rushed to buy lace dress yesterday are already selling it on the auction site for up to £220.

The Duchess' influence on high street purchases has even been dubbed The Kate Effect.

it began when a 25-year-old Kate Middleton was photographed wearing a TopShop tunic dress in 2007 which sold out within 24 hours.

A white £159 Nanette Reiss dress worn by the the bride-to-be caused similar shopping-related hysteria, at one point selling at one a minute.

The store's owner, David Reiss said at the time: 'We have been inundated with press coverage.'

When The Duchess wore another Reiss dress, the Shola, to meet the Obamas, that dress sold out even more quickly.

As soon as pictures of the Duchess appeared online, the British retailer said they were shifting the £175 pale camel bandage dress at a rate of one a minute. Traffic to its website soared by 500 per cent before it crashed.

Since it sold out, versions of the dress have been selling for as much as $1,000 on eBay. Traffic to the Reiss website has remained boosted by around 200 per cent.

Whistles has also benefited from the Kate Effect with their £95 cream pleated dress - which the Duchess wore in Los Angeles to visit the Inner City Arts Academy in Los Angeles.

Although the dress was three years old an no longer available it sparked a bug surge in sales for the store.

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